AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Ultracasual iOS Games in Australia
Explore how the top ultracasual games fared on the iOS platform in Australia during Q1 2021, with a focus on downloads and active users, sourced from Sensor Tower data.
Sensor Tower's latest insights reveal the performance of ultracasual gaming apps on the iOS platform in Australia for the first quarter of 2021. The data showcases trends in downloads and weekly active users, providing a clear picture of user engagement for these leading games.
Jelly Dye：Satisfying ASMR Game by AI Games FZ saw a significant increase in downloads, starting from 86K in the first week of January and reaching a peak of 25K in early March. Weekly active users mirrored this trend, growing from 78K to a high of 50K in the same period.
Crazy Labs' Acrylic Nails! experienced a different pattern, with downloads initially at around 23K at the end of December, peaking at 25K in mid-January, and then gradually decreasing to 5K by the end of March. Despite fluctuating downloads, weekly active users remained relatively stable, starting at 44K and ending the quarter at around 16K.
The app Slime Simulator Fluid Games also displayed an interesting trajectory with its downloads and active user base. Starting at 1K downloads at the end of December, it surged to 20K in mid-February before settling at around 9K by the end of March. Weekly active users saw a significant jump from 928 to 10K in mid-February, followed by a slight decline to 7K by the end of the quarter.
Perfect Wax 3D: ASMR Makeover, another title from AI Games FZ, had its downloads spike at 22K in the last week of January, followed by a decrease to 3K by the end of March. Weekly active users reached a peak of 25K in late January and then reduced to around 3K by the end of the quarter.
Lastly, Magic Slime: Antistress & ASMR by Finger Art Games maintained steady revenue throughout the quarter, with an increase from $2K in late December to $5K by the end of March. The game's downloads peaked at 8K in early March, while weekly active users grew from 5K to 9K, showing consistent user interest.
These trends highlight the dynamic nature of the ultracasual gaming market on the iOS platform in Australia. For more detailed insights and data, Sensor Tower provides further analytics and metrics on app performance.
